The Best Question to Ask Your Recruiting Prospects

by | Nov 7, 2022

In a recent blog post, Tom Ferry tells agents to ask every potential buyer this question:

How long do you plan to be in this home?

This question is beautiful because it’s not overly aggressive and cuts right to the heart of what every buyer is thinking about in the back of their mind.

A similar question will likely get your recruiting prospects to consider a move, as well.

How long do you plan on being with your current broker?

We all know that most agents change brokers several times during their careers.

And these changes are typically initiated when an agent outgrows the value proposition of their current broker.

Assuming a change is coming and asking about a possible timeline is a non-threatening way to get the conversation going.

It positions you as a coach who’s helping them navigate the inevitable changes that every agent faces.

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