The Best Time to Call

by | Jan 31, 2022

I spoke with a high-performing experienced agent recruiter last week who makes a lot of outbound calls.

I asked her when she makes the most connections during various parts of the day.

Early morning: Since they’re frequently interacting with clients during evenings, most agents work later schedules. I don’t make a lot of connections before 10am.

Mid-morning: I get more pick-ups during the mid-mornings, but often get the response, ‘I’m in a meeting right now and can’t talk.’  If they say they’ll call you back later, they’re lying.

Lunchtime: The extended lunch hour (11:30am to 1:30pm) is a great time to connect and get people to engage in conversation.

Mid-afternoon: I get more voicemails, or ‘I’m with a client right now’ interactions in the afternoon.

Late afternoon: I get a lot of pick-ups and have good conversations during this time, as well. More agents seem to welcome a distraction towards the end of the day.

When you’re setting up your calendar this week, schedule some outbound calls at lunchtime and/or late afternoon and see if your connection rate increases.

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Library Effect

The Library Effect

The Library Effect is something you can easily apply to recruiting, and it’s one of the reasons that accountability groups are so effective.

Just getting together with other hiring managers and recruiting for a set period of time each week will short-circuit many of your recruiting excuses.