The Best Time to Call

by | Jan 31, 2022

I spoke with a high-performing experienced agent recruiter last week who makes a lot of outbound calls.

I asked her when she makes the most connections during various parts of the day.

Early morning: Since they’re frequently interacting with clients during evenings, most agents work later schedules. I don’t make a lot of connections before 10am.

Mid-morning: I get more pick-ups during the mid-mornings, but often get the response, ‘I’m in a meeting right now and can’t talk.’  If they say they’ll call you back later, they’re lying.

Lunchtime: The extended lunch hour (11:30am to 1:30pm) is a great time to connect and get people to engage in conversation.

Mid-afternoon: I get more voicemails, or ‘I’m with a client right now’ interactions in the afternoon.

Late afternoon: I get a lot of pick-ups and have good conversations during this time, as well. More agents seem to welcome a distraction towards the end of the day.

When you’re setting up your calendar this week, schedule some outbound calls at lunchtime and/or late afternoon and see if your connection rate increases.

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

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