Why Small Communities Are Recruiting Magnets

by | Nov 16, 2023

When joining an office or team, a new hire hopes to experience a sense of community.I want to be part of something special.This is a sentiment we all internally express when making a career change.So, how do you foster a sense of community among those in your office?According to Rich Millington, it happens through two types of validation.Internal validation is validation by other members of the community.When members publish a book, achieve a promotion, get married, or achieve any major goal, it’s powerful to see that success validated by other members of the community.External validation is the validation of the community by third parties.When members are featured on the news, or the community is featured in some external source, it’s powerful to share this within the community. It validates everything the community is doing.As a leader, you’re in charge of facilitating the validation of your community.Encourage your agents to share their successes with each other and celebrate individual accomplishments among the group when they happen.But more importantly, seek out third party validation on behalf of your agents.You’ll not only establish yourself as a beloved leader, but you’ll also build a community that is known far and wide.It’s just the kind of thing that attracts more talented agents.

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