Our friends at JPAR recently shared some of the survey data they collected earlier this month. The survey focused on agent activities and financial performance in 2020.

Here are a few of their findings:

What’s the value of coaching or being in a small group?

Agents not in a formal coaching program earned an average of $80K.
Agents in a formal coaching program earned an average of $120K.

Agents not in a small accountability group earned an average of $77K.
Agents in a small accountability group earned an average of $110K.

What’s the value of a personal assistant?

Agents who work without a personal assistant earned an average of $83K.
Agents who work with a personal assistant earned an average of $160K.

What is the value of a written business and marketing plan?

Agents with no written plan earned an average of $80K
Agents with a written plan earned an average of $108K

What’s the value of using a CRM?

Agents who did not consistently use a CRM earned an average of $70K
Agents who did consistently use a CRM earned an average of $101K

What’s the value of client events?

Agents who never do client events earned an average of $82K
Agents who did three or more client events per year earned an average of $120K

The recruiting lesson in this data is clear: both the personal activities and the support offered to an agent make a significant difference in their personal earnings.

If your company equips agents to be more successful in these areas than your competitors, you have a compelling recruiting message.

Now it’s your job to tell the story.