by Ben Hess, Managing Director, ThirdPool Recruiting
Recruiting technology tends to lag consumer marketing innovation.
What your agents started doing a couple of years ago, recruiters (and recruiting prospects) are adopting now.
For example, most consumers are comfortable engaging the world with their mobile devices, but mobile recruiting engagement is just recently catching up.
According to researchers, the percentage of mobile clicks grew 25% over the last year and the percentage of mobile applies grew 55%. It will eventually hit the consumer saturation point.
As a recruiter or hiring manager, it’s important to respond to the behaviors and preferences of your recruiting prospects.
How? Here’s a quick checklist:
-Make sure your recruiting websites and landing pages are mobile-optimized. Some companies are now using mobile-first designs to cater to mobile users.
-Limit the amount of information you’re collecting from the prospect. Implement techniques making engagement on a mobile device easy (ex. pre-filled forms)
-Use texting and chat tools to communicate with recruiting prospects. This makes the transition between your recruiting marketing pages and dialog with prospects more seamless.
Keep in mind, it’s your job to adjust to the recruiting prospect’s preferences.
This often means giving up your favorite methodologies and adopting something new.
