Insight Topics

Explore a wide range of topics, from recruitment strategies and leadership challenges to adapting to market trends and personal development. You can also find Insights that discuss the importance of branding, effective communication, and innovative practices, providing real estate leaders with insights and tools to become better at recruiting.

The Avocado Principles

The Avocado Principles

The recruiting advantage goes to those who plan ahead and build a bench of talented individuals who ripen when the time’s right. They alone will enjoy the fruits of hiring high-performers.

Look for Individuals Who Want to be Measured

Look for Individuals Who Want to be Measured

It’s not that people with a growth mindset don’t experience failure—they just see failure as an opportunity to learn new things, to be challenged, and to experience curiosity. This is an important topic to cover during interviews and follow-up conversations with your prospects. If you find someone who likes being measured, you’ve likely found someone who will push through the inherent failures of growing a real estate business and experience long-term success.

Resilience:  Your Recruiting Super Competency

Resilience:  Your Recruiting Super Competency

You cannot overvalue your own resilience. It affects everything about you–from your capacity to solve problems and innovate to your physical, mental, and emotional well-being. Resilience is like a super-competency, influencing many other related skills and abilities that you need to deploy in order to work, manage, and lead well.

How to Get it Right by Being Wrong

How to Get it Right by Being Wrong

There are several well-documented strategies researchers have discovered, but the easiest one to implement quickly is using a structured interview process. Develop a common set of questions for your interviews and record the answers candidates provide (take notes). And then try to hold back judgment until after the interview and when you’ve had time to review your notes.

Doing Only the Things You Like Doing

Doing Only the Things You Like Doing

For most recruiters and hiring managers, recruiting is a complex, end-to-end process containing a bunch of the individual tasks all of which they’re not going to enjoy. Those who push through unpleasant tasks not only find success but also find more satisfaction in the parts of the recruiting process they do enjoy.

YouTube video

Podcast:  How to Hire 24 Experienced Agents This Year (Recruiting Playbook)

Earlier this week, I asked Darrell Morgan to join me in the studio to discuss how he consistently hires more than 20 experienced agents per year. Darrell is a Director of Operations for Berkshire Hathaway HomeServices Homesale Realty and oversees three offices in Hagerstown, MD, and the surrounding communities.

Asking for Referrals:  “I Trust Your Opinion”

Asking for Referrals:  “I Trust Your Opinion”

After hearing “I trust your opinion,” the prospect felt safe enough to engage in additional conversation for the next 30 minutes. The best recruiting conversations are built on trust and mutual respect.

The Secret to Attracting More Recruiting Prospects

The Secret to Attracting More Recruiting Prospects

We identified a robust and consistent relationship between question-asking and liking. People who ask more questions, particularly follow-up questions, are attracted to and better liked by their conversation partners.

Questions You Shouldn’t Answer During an Interview

Questions You Shouldn’t Answer During an Interview

Answering the same questions interview after interview is not the best use of your time—especially if the answer requires you to take 15 minutes on a white board mapping out how commission splits work! Great hiring managers know that successful interviews happen when the candidate does most of the talking.

What Makes a Task Important?

What Makes a Task Important?

You’re probably familiar with the “important vs. urgent” quadrant method of organizing projects or tasks. While this life hack is helpful, it doesn’t give much guidance on how to determine if something is truly important.

Set Yourself Apart by Listening More

Set Yourself Apart by Listening More

By making listening one of your signature strengths, you’ll stand out among your competitors and engage more recruiting prospects.

The #1 Source of Recruiting Success

The #1 Source of Recruiting Success

Raising follow-up to the level of being the most important recruiting activity requires many hiring managers to make a paradigm change. The interview/recruiting appointment is not the end of the recruiting process–it’s the beginning. It just gives you the right to compete for this prospect’s attention in the months ahead.

Recognizing Cognitive Dissonance

Recognizing Cognitive Dissonance

As a recruiter or hiring manager, you’ll constantly be running up against cognitive dissonance when connecting with your prospects.

Stop Hiring Amateurs and Hacks

Stop Hiring Amateurs and Hacks

So, what do high-performing managers do? They build for the long-term and insist on surrounding themselves with professionals. They hire slowly to weed out the amateurs from the professionals, and fire quickly to get rid of the hacks.

Educate Your Recruiting Prospects

Educate Your Recruiting Prospects

So how do you keep a large pipeline like this engaged over a long period of time? One way is to educate them on how to solve their problems.

The Master Dichotomy:  School of Success vs. Club of Elites

The Master Dichotomy:  School of Success vs. Club of Elites

But to be successful, you’ll need to dig deeper and identify one of the 11 recruiting personas that best matches your prospect’s situation.

This is where our Real Estate Personas and Avatars Guide for Real Estate
Leaders can help.

Hiring People Like You

Hiring People Like You

Some hiring managers focus their attention on prospects who have similar tendencies and screen out those who display differences.

Escaping the Drama Triangle

Escaping the Drama Triangle

Explore the shift from rescuer to coach, fostering a positive work environment and empowering agents to solve their own problems in the real estate sector.

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Recruiting Solutions For All Stages of Your Business

TalentScout

Proactive Outreach to Your Ideal Agent

TalentScout is a US-based professional call center, specializes in making outbound calls to recruit experienced local agents, highlighting your unique value proposition to secure in-person recruiting appointments.

CoRecruit

Experienced Agent Recruiting At Scale

CoRecruit offers coaching services to help real estate firms recruit experienced agents more efficiently, focusing on creating effective systems, processes, and habits. We equip leaders to consistently generate leads, maintain a talent pipeline, and convert prospects into hires.

ThirdPool

New Agent Sourcing At Scale

ThirdPool specializes in equipping real estate firms to efficiently recruit and hire promising new agents. Our methods and systems have transformed new agent recruitment into a profit center across North America.