Life Rafts

by | Mar 27, 2020

I’ve heard from many of you who are trying to make sense of experienced agent recruiting during this crisis.

It can feel a little tone deaf to be soliciting competitive agents who are experiencing so much pain and uncertainty—even if you have something that could relieve their symptoms.

At this juncture, it’s more important than ever to understand and use the psychology of attraction to your benefit.

Just a few weeks ago, you were selling life rafts at a boat show. (You might need this someday…)

Today, you’re rowing past agents in the water.

Under these conditions, it’s not difficult to convince agents to climb aboard.

The hard part is being the life raft in your marketplace and getting near the agents who need the help.

Over the next few Insights, we’ll discuss the science behind attraction and uncover some techniques you can start implementing.

For the next few months, we’ll be playing a different recruiting game. You’ll need to pivot if you want to remain relevant.

Note: If you want to jump ahead on this topic, here is an article from the archive that may be helpful.


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