You’re Not Their Only Date

by | Aug 12, 2020

When someone considers making a career change or changing brokers, they typically seek out multiple opportunities.

Researchers found that only 23% of recruiting prospects stop looking after identifying their first opportunity.

The other 77% seek out and evaluate multiple options. This is especially true for the most talented and proactive prospects.

Make the assumption your prospects are dating a few others at the same time they’re engaging you.

To stand-out from your competitors:

Connect Quickly. First impressions are often lasting impressions. Engaging quickly shows you’re interested and have your act together.

Follow-up Diligently. Most of your competitors will drop the ball during the follow-up. Consistent follow-up will set you apart when others wane.

Ask About the Other Dates: Getting information about your competitors will help you uncover objections and learn more about the needs of your prospects.

Even if you’re offering the best opportunity for your recruiting prospects, being slow and passive will keep you from winning the competition for the best new hires.

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Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Focus Less on What Your Competitors Offer

Focus Less on What Your Competitors Offer

While candidates will naturally consider other alternatives (commonly what a competitor is offering), it’s the least important issue for getting them to make a change. During the interview and follow-up conversations, don’t make the mistake of focusing too much time and energy on what your competitors are offering.