When a recruiting prospect experiences these two feelings, the rest of the recruiting process flows downhill. It’s well-known that most big decisions are first made emotionally, then backed up with rational thought. Hiring is no different.
Insight Topics
Narrowing Your Message
The best recruiting value propositions are simple, specific, and compelling. Anything less gets lost in the noise.
Focus Less on What Your Competitors Offer
While candidates will naturally consider other alternatives (commonly what a competitor is offering), it’s the least important issue for getting them to make a change. During the interview and follow-up conversations, don’t make the mistake of focusing too much time and energy on what your competitors are offering.
Creating Pacts to Avoid Distraction
Notice the two parts to Nir’s formula: a pre-commitment and an external force to keep you accountable to that commitment. For recruiting setting goals and time-blocks in your schedule is not enough. Most people need some kind of external accountability, as well.
How to Update Your Belief Stack
To establish a new belief and empower it to inform your actions, you must proactively build an arsenal of evidence to outweigh the old belief. This is no small feat. And it’s one of the reasons you may want to grab a copy of Updating Your Belief Stack.
Your Belief Stack: What You Believe Matters
This e-book that will walk you through this process. It starts with focusing on just one goal (e.g., improving your recruiting results) but can be expanded to multiple professional objectives. By completing this step-by-step guide, you’ll be on your way to changing both your beliefs and the outcomes you hope to achieve.
Latest Research: How Effective is Your Digital Outreach?
Live conversations and appointments are the most important lead measures for hires. But digital outreach is an important building block in making these lead measures happen. How effective is your digital outreach?
How to Work a Recruiting Funnel Like a Pro
This framework helps us remember there’s a natural pace and process that honors talented prospects—it makes them feel valued and respected. If you’re not getting the number of high-quality hires you desire, work back through each step of the recruiting funnel.
How to Disqualify a Recruiting Prospect
But what happens when the prospect is NOT qualified? If you’re being selective and focused on hiring talented agents, at least 80% of recruiting prospects are not going to meet your standards. Here are some ways to wrap-up a call with an unqualified prospect.
Agent Migration: The Productivity Rollercoaster
The Q1 Agent Migration Report was published earlier this morning. Download your copy now. The report is packed with actionable insights that will help you make sense of the recruiting landscape.
Agent Migration: Q1 Had Some Big Surprises
While there’s a lot to digest, it’s critical to apply these insights to your recruiting strategy in the months ahead. That’s one of the reasons we’ve partnered with Lone Wolf to host a live webinar covering the Q1 Agent Migration trends you need to understand to compete effectively. Industry veterans Mark Johnson and Kyle Hunter will lead the session, simplifying the data, prioritizing what matters most, and outlining clear, actionable steps you can take.
How to Conduct a 10-Minute New Agent Screening Call
Here is a script used by many of our high-performing recruiting coordinators:Using this script will help you make a quick, in-or-out decision on who moves forward in the recruiting process.
Doing Only the Things You Like Doing
For most recruiters and hiring managers, recruiting is a complex, end-to-end process containing a bunch of the individual tasks all of which they’re not going to enjoy. Those who push through unpleasant tasks not only find success but also find more satisfaction in the parts of the recruiting process they do enjoy.
Asking for Referrals: “I Trust Your Opinion”
After hearing “I trust your opinion,” the prospect felt safe enough to engage in additional conversation for the next 30 minutes. The best recruiting conversations are built on trust and mutual respect.
Avoiding the Race to the Bottom
Doing the work of crafting a value proposition that uniquely meets the needs of a specific group of agents reduces the friction later in the recruiting process.
Trust Me, You’re Not Alone
I’m a big fan of Sean Cannell. Sean helps aspiring entrepreneurs develop YouTube businesses, and he has captured almost 3.5M subscribers. While he’s really good at sharing his video domain expertise, he’s even better at online marketing.
How Experienced Agents Progress Toward a Hiring Decision–Part 2
Your recruiting prospects will want to talk with you, tell you things, and agree to follow-on appointments when… They feel listened to and validated in a nonjudgmental way. They feel accepted and liked. They feel you understand and appreciate their goals, priorities, and aspirations. They feel you truly understand the context of their situation.
How to Use Recruiting Personas to Improve Your Hiring Results
In late January, we pre-released our Real Estate Personas and Avatars Guide for Real Estate Leaders to just Insight readers.
This week, we’re releasing to the general public. This 15-page resource outlines the 11 most common real estate personas.
To Scale: Recruiting Must Be Your #1 Focus
The purpose of adding great people to your team is to multiply your efforts. It’s the most productive work you can be doing. Any time you’re pulled away from this work, you’re giving up your opportunity to multiply, and it reduces your long-term effectiveness and ability to grow.
Who’s Moving Right Now?
We just finished the first quarter, and we’re getting our first look at the year-to-date agent movement data for 2026. Who’s moving? For the solo agent, the most common movement profile is an individual doing about $2.7M in production with a sell-side ratio of just over 40%.
How Recruiting Prospects Change Their Minds–Part 2
If you’re only engaging those recruiting prospects who can be swayed by logic, you’ll miss most of the opportunities.
How Recruiting Prospects Change Their Minds
To get someone to change their mind, it’s helpful to classify their decision-making perspective and use a different approach depending on their viewpoint.
The Hidden Characteristic Most High-Performing Recruiters Share
It may seem like a subtle distinction, but what you believe about yourself and your organization taints all parts of the recruiting process—for the good or for the bad. Recruiters, therefore, have a tremendous amount of power as change agents in their companies.
Set Yourself Apart by Listening More
By making listening one of your signature strengths, you’ll stand out among your competitors and engage more recruiting prospects.
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Recruiting Solutions For All Stages of Your Business
TalentScout
Proactive Outreach to Your Ideal Agent
TalentScout is a US-based professional call center, specializes in making outbound calls to recruit experienced local agents, highlighting your unique value proposition to secure in-person recruiting appointments.
CoRecruit
Experienced Agent Recruiting At Scale
CoRecruit offers coaching services to help real estate firms recruit experienced agents more efficiently, focusing on creating effective systems, processes, and habits. We equip leaders to consistently generate leads, maintain a talent pipeline, and convert prospects into hires.
ThirdPool
New Agent Sourcing At Scale
ThirdPool specializes in equipping real estate firms to efficiently recruit and hire promising new agents. Our methods and systems have transformed new agent recruitment into a profit center across North America.