How to Use Artificial Intelligence and Machine Learning to Supercharge Your Recruiting

by | Jun 22, 2022

In today’s podcast, we’ll be joined by Rob Keefe. Rob is the founder and President of Relitix

Relitix helps real estate brokerages use data, artificial intelligence, and machine learning to make better management decisions, recruit and coach more effectively, and find new ways to stick it to their competitors.

Full disclosure: Rob and I have something in common besides real estate. We were classmates together at the Naval Academy some 30-odd years ago, and we both spent time as naval officers before jumping into the real estate industry.

Before starting Relitix, Rob led organizations in every corner of residential real estate, including real estate brokerage, real estate development, mortgage banking, title, and relocation management.

He also served as Chairman of the Wisconsin Realtors Association representing the state’s 14,000 Realtors and has served as a board member of the National Association of Realtors.

So let’s jump in. I think you’re going to learn a lot today!

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The Simple Psychology of Real Estate Recruiting [eBook]

Unlock the secrets of effective real estate recruiting and learn how you can build trust, foster rapport, and understand the psychology behind candidate decisions. Discover techniques for converting acquaintances to hires and retaining agents by addressing their needs and aspirations.