Simple is Better

by | May 2, 2024

Simple is not easy. In fact, simple is much more difficult than complex.

This is especially true when designing and executing important business systems in your organization.

We tend to make things complex when we believe something is essential or critical.

But simple works better.

Great thinkers have always known and operated by this principle.

Antoine de Saint-Exupéry, the famous French writer once said,

You know you’ve achieved perfection not when you have nothing more to add, but when you have nothing more to take away.

Is your recruiting process simple for a prospect to understand?

Have you boiled down your value proposition to a single sentence or phrase (think headline)?

Do you have simple diagrams or analogies explaining what you do?

By doing the extra work to make things simple, author Jory Mackay says you’re clearing the way for your prospects to quickly and easily engage.

We love simple things because they’re easy on our brain—it doesn’t have to work as hard to understand them.

The choice is yours:

You do the extra brain work to make things simple, or you can make the mistake of insisting your prospects do it for you.

=====

PS.  When you’re immersed in your business, it can be difficult to reach this level of simplicity on your own. This is where a coach can help. Reach out for a complimentary coaching call–we’ll get you started on your quest to simplify.

 

The Simple Psychology of Real Estate Recruiting [eBook]

Unlock the secrets of effective real estate recruiting and learn how you can build trust, foster rapport, and understand the psychology behind candidate decisions. Discover techniques for converting acquaintances to hires and retaining agents by addressing their needs and aspirations.