Seth Godin once published this thought-provoking lesson on how to manage your effort.

It’s true, at least for now, that there are plenty of fish in the sea.

And it’s also true that shooting fish in a barrel is pretty easy if there are enough fish and the barrel is small enough.

You can’t have both.

Either you approach the world as a widely dispersed bunch of opportunities where you’re never specific…

OR you realize that finding a very focused place to do your work rewards you many times over.

The best recruiters find a focused place to recruit, then lure fish into their barrel.

Everyone else uses the shotgun approach.