Insight Topics

Explore a wide range of topics, from recruitment strategies and leadership challenges to adapting to market trends and personal development. You can also find Insights that discuss the importance of branding, effective communication, and innovative practices, providing real estate leaders with insights and tools to become better at recruiting.

Ask for Permission to Follow-Up

Ask for Permission to Follow-Up

Asking permission to follow-up changes the way recruiting prospects view your follow-up information—it’s now expected and has a better chance of being appreciated.

The Importance of Second Impressions

The Importance of Second Impressions

The second impression typically happens when the recruiter or hiring manager first connects with the candidate via phone or text message.

The Best Way to Start a Meeting

The Best Way to Start a Meeting

Mike Walker suggests that most meetings (including recruiting appointments) get off on the wrong foot because expectations are not properly set early in the conversation. To avoid this, he suggests using a set of “framing questions” to get your prospect ready to hear your value proposition and potential offer.

Crafting Stories That Persuade

Crafting Stories That Persuade

Perhaps you have some standard stories you share during the recruiting process.

While this is a good baseline, Rich Millington argues that stories become super-powered when they are customized to match the worldview of your listener.

Capturing Small Offices and Teams

Capturing Small Offices and Teams

Industry veterans Mark Johnson (Recruiting Insight) and Kyle Hunter (Lone Wolf) will outline the most important movements and describe how you can use the data to improve your recruiting results.

Templates and Clear Instructions

Templates and Clear Instructions

Mundane activities like recruiting go better when you’re following a pre-planned regiment that include scripts, time-blocks, and ways to collect feedback on how you’re doing.

Why Recruiting Conversations Feel So Awkward

Why Recruiting Conversations Feel So Awkward

The best recruiting happens when you’re able to temporarily ignore your basic need for connectedness and help those in your recruiting pipeline feel something remarkable.

The Library Effect

The Library Effect

The Library Effect is something you can easily apply to recruiting, and it’s one of the reasons that accountability groups are so effective.

Just getting together with other hiring managers and recruiting for a set period of time each week will short-circuit many of your recruiting excuses.

The Master Dichotomy:  School of Success vs. Club of Elites

The Master Dichotomy:  School of Success vs. Club of Elites

But to be successful, you’ll need to dig deeper and identify one of the 11 recruiting personas that best matches your prospect’s situation.

This is where our Real Estate Personas and Avatars Guide for Real Estate
Leaders can help.

Hiring People Like You

Hiring People Like You

Some hiring managers focus their attention on prospects who have similar tendencies and screen out those who display differences.

Reciprocity vs. Quid Pro Quo

Reciprocity vs. Quid Pro Quo

Discover the strategic use of reciprocity and quid pro quo in real estate recruitment for better outcomes and efficiency in securing new talent.

Agent Migration:  More Movement Trends

Agent Migration:  More Movement Trends

A study of emerging trends in real estate agent migration, offering practical insights to enhance recruitment and address agency vulnerabilities.

Agent Migration:  Lifeboat Economics

Agent Migration:  Lifeboat Economics

Delving into agent migration trends, this piece highlights important implications for both legacy, and low-fee/cloud-based brokerage models.

Making a Compelling Financial Offer

Making a Compelling Financial Offer

Unveiling the truth about Gen Z’s primary job consideration and exploring strategies for effective communication about compensation in real estate recruitment.

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Recruiting Solutions For All Stages of Your Business

TalentScout

Proactive Outreach to Your Ideal Agent

TalentScout is a US-based professional call center, specializes in making outbound calls to recruit experienced local agents, highlighting your unique value proposition to secure in-person recruiting appointments.

CoRecruit

Experienced Agent Recruiting At Scale

CoRecruit offers coaching services to help real estate firms recruit experienced agents more efficiently, focusing on creating effective systems, processes, and habits. We equip leaders to consistently generate leads, maintain a talent pipeline, and convert prospects into hires.

ThirdPool

New Agent Sourcing At Scale

ThirdPool specializes in equipping real estate firms to efficiently recruit and hire promising new agents. Our methods and systems have transformed new agent recruitment into a profit center across North America.