Getting a consistent number of new recruiting prospects to engage is difficult. So many hiring managers rationalize that a lower number of prospects will suffice.
Insight Topics
The Best Question to Ask a Recruiting Prospect
A similar question will likely get your recruiting prospects to consider a move, as well. How long do you plan on being with your current broker?
The Attrition Variables
While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.
Measuring the Value of Your Tasks
Having a hiring manager directly set appointments is the best way to find qualified prospects and hire high-quality agents. The efficiency of this activity is remarkable when appointments lead to hires.
Listen to That Little Voice in Your Head
Have you ever had the feeling that you should reach out to a prospect that popped into your head? When this happens, do you ignore the feeling or drop what you’re doing and take action?
Take the Time to Craft the Right Message
Focusing on those who are most likely to move and delivering a customized message that addresses their unique concerns is a winning formula.
The Great Talent Reset
The talent playing field in the real estate industry has undergone a generational reset over the last four years. Three consecutive years of the fewest existing home sales since 1995, a 34% decline in transactions, and a resale turnover rate at a 40-year low have permanently altered the talent landscape. Brokerages still operating with a 2021 recruiting strategy are actively donating production to the competitors who have adapted. These changes are the topic of a new, must-read whitepaper we’re releasing today.
2026 Complete Guide to Recruiting Real Estate Agents
The complete 2026 guide to recruiting real estate agents. The full playbook on prospecting, interviews, technology, onboarding, and building a recruiting system that wins.
Real Estate Agent Onboarding: Best Practices That Drive Retention and Productivity
The complete real estate agent onboarding playbook — best practices, checklists, and retention strategies that turn new hires into top producers.
New Agent Recruiting: How to Attract and Hire the Right Newly Licensed Agents
A complete guide to recruiting new and newly licensed real estate agents — sourcing, screening, interviewing, and onboarding for long-term success.
The Complete Guide to Recruiting Experienced Real Estate Agents
Learn how top brokerages recruit experienced real estate agents — the full playbook on prospecting, interviews, follow-up, and conversion.
Why is Accountability So Difficult for Leaders?
Ignition. This means igniting focus and performance by setting a clear course and aligning what both you and your team members want through measurable, individual, and contribution-based goals. Trust. This means trusting your people to meet objectives and control outcomes in the ways they know best based on their experiences, skill sets, and talents. Feedback. This means providing regular, helpful feedback and celebrating progress and initiative. Good feedback exposes growth and learning opportunities along the way and encourages those you’re managing to stretch into new responsibilities.
Squeezing the Productivity Orange
Managers in the real estate industry often work long hours. It’s important to guard your high-energy hours and make sure you’re using them for your most important work.
What Do Leaders Struggle with the Most?
This research tells us two things: 1. If you’re struggling with these issues, you’re not alone—it’s one of the hardest parts of being a leader. 2. Those who possess the courage to admit it’s a problem, confront it as a weakness that needs to be addressed, and commit to making improvements will emerge as better leaders.
Your Interview Framework Needs an Upgrade
The industry has done a poor job of identifying individuals who will thrive in the agent role. One way to begin correcting this problem is to conduct better interviews. That’s why we recently published The Ultimate Interview Guide, and we’re offering it as a free resource to Recruiting Insight readers.
New Agents: Â Why Systems Beat Effort
All you need is talent and hard work to build a successful real estate career. You know better. Talent and hard work combined with an effective system (the bicycle) will always beat talent and hard work applied to an inferior system (the tricycle) or no system at all (running).
The 2 Things That Need to Happen in Every Interview
When a recruiting prospect experiences these two feelings, the rest of the recruiting process flows downhill. It’s well-known that most big decisions are first made emotionally, then backed up with rational thought. Hiring is no different.
The Hopeful Work of Launching Entrepreneurs
If you’re a real estate leader, some of the best work you can do is provide “normal people” a shot at becoming successful entrepreneurs. This is hopeful work.
Focus Less on What Your Competitors Offer
While candidates will naturally consider other alternatives (commonly what a competitor is offering), it’s the least important issue for getting them to make a change. During the interview and follow-up conversations, don’t make the mistake of focusing too much time and energy on what your competitors are offering.
Why Emotional Connections Are Needed to Sustain Recruiting Relationships
An effective hiring manager knows better than to play this game. It doesn’t support the objective of building an emotional connection with the candidate. An emotional connection is what’s necessary to sustain a candidate through a long hiring journey lined with competitors.
The Avocado Principles
The recruiting advantage goes to those who plan ahead and build a bench of talented individuals who ripen when the time’s right. They alone will enjoy the fruits of hiring high-performers.
Look for Individuals Who Want to be Measured
It’s not that people with a growth mindset don’t experience failure—they just see failure as an opportunity to learn new things, to be challenged, and to experience curiosity. This is an important topic to cover during interviews and follow-up conversations with your prospects. If you find someone who likes being measured, you’ve likely found someone who will push through the inherent failures of growing a real estate business and experience long-term success.
How to Work a Recruiting Funnel Like a Pro
This framework helps us remember there’s a natural pace and process that honors talented prospects—it makes them feel valued and respected. If you’re not getting the number of high-quality hires you desire, work back through each step of the recruiting funnel.
How to Disqualify a Recruiting Prospect
But what happens when the prospect is NOT qualified? If you’re being selective and focused on hiring talented agents, at least 80% of recruiting prospects are not going to meet your standards. Here are some ways to wrap-up a call with an unqualified prospect.
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Recruiting Solutions For All Stages of Your Business
TalentScout
Proactive Outreach to Your Ideal Agent
TalentScout is a US-based professional call center, specializes in making outbound calls to recruit experienced local agents, highlighting your unique value proposition to secure in-person recruiting appointments.
CoRecruit
Experienced Agent Recruiting At Scale
CoRecruit offers coaching services to help real estate firms recruit experienced agents more efficiently, focusing on creating effective systems, processes, and habits. We equip leaders to consistently generate leads, maintain a talent pipeline, and convert prospects into hires.
ThirdPool
New Agent Sourcing At Scale
ThirdPool specializes in equipping real estate firms to efficiently recruit and hire promising new agents. Our methods and systems have transformed new agent recruitment into a profit center across North America.