Last Friday, I encouraged each of you to participate in a nationwide survey on issues related to agents, teams, and brokers. Thank you to all those who took the time to contribute to his effort.

One of the questions asked agents to rank their biggest frustrations. Here are their top five frustrations:

Staying consistent in prospecting.

Lead generation (in general).

Time Management.

Creating/using marketing that produces real results.

Delegating non-revenue-generating activities.

Here are some of the issues that were cited as the least frustrating:

Appointment setting.

Appointment conversion.

Follow-through on communication.

Working with technology (ex. CRM).

Managing finances.

It’s no secret that agents often change brokers to alleviate frustrations.

Your recruitment marketing should be emphasizing solutions to their biggest frustrations and ignoring the issues they care about least.