Attraction Successes

by | Apr 9, 2020

Over the last week, I’ve had the opportunity to speak (via Zoom) to hundreds of hiring managers about transitioning from promotional recruiting methodologies to attraction-based strategies.

As hiring managers start to apply these strategies, they’re sharing stories of their successes. Here is an example from Cayla, a hiring manager on the East Coast:

Our call last Thursday taught me a new skill: Third Party Liking.

I got to implement it today when I called a high-producer who works for a competitor.

The call got off to a rocky start (he felt put on the spot and irritated), but things changed when I mentioned I was calling on a referral from an agent he knew and respected.

I relayed the message that I had just talked to the third-party agent, and he had a lot of good things to say about him and thought the world of him.

After that, the entire conversation shifted…

Mustering the courage to change strategies and try something new is hard.

But once you have a little success or see others making progress, it does become easier.

There are many agents who are struggling right now, and they need the help of capable companies and strong leaders to survive.

In order to put yourself in a position to help, you must disarm their natural defenses and let them see the real you.

If you haven’t tried this yet, review the previous posts on attraction (1, 2, 3) and then step out.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Library Effect

The Library Effect

The Library Effect is something you can easily apply to recruiting, and it’s one of the reasons that accountability groups are so effective.

Just getting together with other hiring managers and recruiting for a set period of time each week will short-circuit many of your recruiting excuses.