Make the Most of Your Conference

by | Jan 24, 2024

With the Inman Conference kicking off this week, it’s conference season in the real estate industry again.

If you have an upcoming conference on your schedule, it’s important to develop and work a plan to make the most of your investment.

Dave Kerpen provides a quick checklist of some things you can do to get back in the groove before heading out.

1) Research speakers and attendees ahead of time and reach out. A week or two before the conference, look at the speaker list and the attendee list. Research the people you’d most like to meet and spend time with while you’re there.

2) Use social media to connect with and compliment the speakers. Do you want to connect with a speaker? One of the best ways to grab a speaker’s attention is to engage with them on social media before the conference and pay them a genuine compliment before or during the speech.

3) Skip a panel or two and hang out in the break room. As valuable as the content of a conference may be, if you’re there to meet people, it can be more valuable to hang out outside the panels, in the break room, trade show floor, or by the coffee and snacks.

4) Forget just giving out business cards–collect them. Ask each person you meet for his/her card, and then, connect with them on LinkedIn–either after the conference or right then and there.

5) Ask meaningful questions of the people you meet. Ditch the small talk and ask better questions, such as…

What are you hoping to learn while you’re here?

Who at this conference would you most like to be connected with?

How can I help you?  

You’ll get people talking about what they care about and form more meaningful relationships faster.

The best relationships are built and maintained in person.

Don’t miss the opportunity to make your mark.

PS.  When you’re ready, here are some additional ways we can help.

  1. If you’re having trouble making recruiting a priority, one of our recruiting coaches can help you get (and stay) focused.
  2. Already feeling stuck and it’s only January?  Schedule a free consult, and we’ll help you get on track for the new year.
  3. Is there someone else in your network who would benefit from reading Insight? Sharing is easy, just forward this email to them.

 

The Simple Psychology of Real Estate Recruiting [eBook]

Unlock the secrets of effective real estate recruiting and learn how you can build trust, foster rapport, and understand the psychology behind candidate decisions. Discover techniques for converting acquaintances to hires and retaining agents by addressing their needs and aspirations.