An Extra Step That Will Get You More Recruiting Referrals

by | Jan 12, 2024

If you’re frequently asking for recruiting referrals from your agents and other network contacts, you may find that some of your referral sources can’t think of anyone on the spot.

Your simple request:

Do you know anyone I should be talking to about joining our office?

May be met with a blank stare or a brush-off comment:

I can’t think of anyone but if someone comes to mind, I’ll let you know.

It may not be that they don’t want to help you, but many people get a little brain paralysis when they’re asked to pull information like this out of the air.

To initiate some additional thoughts, you may want to take the extra step of showing your referral contact a copy of your recruiting warm list.

I get it—it’s hard to think of agents on the fly. Do you happen to know anyone on this list? These are some of the agents I’m trying to connect with.

Seeing some names on a list sometimes jogs the memory of a referral source, and it keeps the conversation going.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

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According to a nationwide survey of more than 1,900 agents, those who consider themselves “experts” at generating leads earn nearly four times as much as agents who struggle with this activity. It’s probably safe to say, the same principle holds true for recruiting.

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To keep yourself from getting caught in this trap, do the hard work of creating and maintaining a large and vibrant recruiting database. Poor prospects don’t look so great when you have lots of other choices.