An Extra Step That Will Get You More Recruiting Referrals

by | Jan 12, 2024

If you’re frequently asking for recruiting referrals from your agents and other network contacts, you may find that some of your referral sources can’t think of anyone on the spot.

Your simple request:

Do you know anyone I should be talking to about joining our office?

May be met with a blank stare or a brush-off comment:

I can’t think of anyone but if someone comes to mind, I’ll let you know.

It may not be that they don’t want to help you, but many people get a little brain paralysis when they’re asked to pull information like this out of the air.

To initiate some additional thoughts, you may want to take the extra step of showing your referral contact a copy of your recruiting warm list.

I get it—it’s hard to think of agents on the fly. Do you happen to know anyone on this list? These are some of the agents I’m trying to connect with.

Seeing some names on a list sometimes jogs the memory of a referral source, and it keeps the conversation going.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Creating Pacts to Avoid Distraction

Creating Pacts to Avoid Distraction

Notice the two parts to Nir’s formula: a pre-commitment and an external force to keep you accountable to that commitment. For recruiting setting goals and time-blocks in your schedule is not enough. Most people need some kind of external accountability, as well.

Look for Individuals Who Want to be Measured

Look for Individuals Who Want to be Measured

It’s not that people with a growth mindset don’t experience failure—they just see failure as an opportunity to learn new things, to be challenged, and to experience curiosity. This is an important topic to cover during interviews and follow-up conversations with your prospects. If you find someone who likes being measured, you’ve likely found someone who will push through the inherent failures of growing a real estate business and experience long-term success.