Crafting Stories That Persuade Your Recruiting Prospects

by | May 9, 2024

Storytelling is an important part of every recruiter’s toolkit.

Perhaps you have some standard stories you share during the recruiting process.

While this is a good baseline, Rich Millington argues that stories become superpowered when they are customized to match the worldview of your listener.

Some people need a story of ego: This is what the best people in the world do…

Some people need a story of change: This is what the future of the field looks like…

Some people need a story of vision:  Imagine how great it would be to be standing on stage presenting this to the world…

Some people need a story of togetherness: We can create this amazing thing together…

Some people need an underdog story:  They don’t think we can do this…

Some people need a story of pride: We do this better than any of our rivals–let’s not ruin that…

Some people need a story of love:  If we truly care about them, we should do this…

Understanding the perspective of your prospect makes you empathetic.

Crafting stories from that perspective makes you persuasive.

 

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