The experienced agent recruiting process often starts with a personal connection (a referral, a phone conversation, a coop connection, etc.).According to researchers: 83% of job seekers spend more than an hour researching a company/opportunity before engaging. 60% of job seekers report that what they find online about a company is “very influential” or “extremely influential” in their decision to engage. Your “online picture” should reflect the real-life activities the recruiting prospect would experience if they joined your team. It’s an opportunity to wow, woo, seduce, and excite talent. Top talent doesn’t want to work in Dullsville. They want to work in a company that understands, challenges, excites, surprises, and delights them. They want to work hard, play hard, and feel appreciated. If meeting you is supported by what your prospect finds online, the opportunity starts to feel a lot more real.
An important second step is what your prospect finds online about you and your company.