Standing Out Among the Brand Giants

by | Feb 20, 2019

by Ben Hess, Managing Director, ThirdPool Recruiting

We’ve spent the last few days hypothesizing about ways to discover and optimize your employer brand.

But, crossing the divide between theory and practice can be a challenge.

Perhaps a good example from the real estate industry would help.

Bellwether Real Estate is a small brokerage in the Northwest and competes alongside some of the largest and most well-known real estate brands in the country.

Their employer brand message is simple, concise, and it’s consistent with who they are as a company.

Here are the components of their employer brand:

Personal Growth and Freedom

Awesome Relationships

Impacting the World

Take a look at Bellwether’s recruiting website and you’ll see how they weave these components into their story.

Developing and optimizing your employer brand is the first and perhaps most important component of an effective recruitment marketing strategy.

It’s worth the time and effort to help recruiting prospects get an attractive image of the real you.

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