Catalyst Events

by | Apr 10, 2023

In chemistry, a catalyst is an intermediary that causes another chemical process to spontaneously happen or happen more quickly.

For example, the catalytic converter in a car contains platinum which serves as a catalyst to reduce unburned hydrocarbons and carbon monoxide by oxidizing them.

Like in chemistry, recruiting picks up pace in the presence of a catalyst event.

There are two types of recruiting catalyst events–reactive and proactive.

Reactive Catalyst Events. These are events that happen without your direct involvement.

For example, a manager leaves a competitor’s office. When this event happens, the agents in that office are suddenly more susceptible to being recruited.

Proactive Catalyst Events. These are events that you start with the intention of creating a reaction.

For example, you connect with a competitive agent and question the financial sense of their broker’s compensation model. How much did your broker make on your last transaction?

High performing recruiters are always looking for catalyst events or creating them on their own.

Without them, recruiting moves too slowly.

The Simple Psychology of Real Estate Recruiting [eBook]

Unlock the secrets of effective real estate recruiting and learn how you can build trust, foster rapport, and understand the psychology behind candidate decisions. Discover techniques for converting acquaintances to hires and retaining agents by addressing their needs and aspirations.