You’ve heard much about businesses emerging from lockdown and making plans to compete in the post-Covid world.

No doubt much of your attention has been focused on helping your agents do the same.

While getting your business up and running again is the top priority, don’t forget to dedicate some time to recruiting.

Recruiting is the classic important, but not urgent, activity and recruiting tasks will lie dormant week after week without some proactive attention.

Part of the resistance you’re feeling is an oversized sense of start-up inertia.

Somehow your brain knows it could be several months until you experience the payoff of today’s efforts, so the rationalization to delay starts making sense.

How do you overcome this inertia?

Set a start date to reopen recruiting.

Let your accountability partners know about your commitment, and then publicize the start date with your agents and others in your office.

Prep for your opening, and when the day comes—get busy.