I recently heard a news story about some grocery stores in the Netherlands abandoning their self-checkout stations to bring back in-person clerks.

Why? Because they learned many of their customers missed chatting with a real person when buying their groceries.

These customers were not looking for deep conversations or meaningful friendships.

They wanted 5-minute conversations with a cheerful person who would recognize them if they were a regular.

There is something human and meaningful about this type of exchange.

And it’s something every recruiter and hiring manager should be using to build their recruiting database.

When you first connect with a recruiting prospect, try making a friend in the first five minutes by showing interest, asking questions, and listening.

Many people just want to be heard and receive some thoughtful attention. It’s a gift you can give almost anyone.

Making dozens of 5-minute friendships will add meaning to your life and the lives of others.

And it’s a great way to earn permission for future contact.