About Recruiting Insight

Recruiting Insight is the real estate recruiting company trusted by independent brokerages, major franchises, and high-performing teams across North America. For 25 years, we’ve helped real estate, mortgage, and title firms build the systems, install the processes, and develop the human capabilities required to recruit and retain top-tier talent. With 41,236 hires and counting, we don’t just teach recruiting — we engineer it. Our integrated suite of solutions, ThirdPool, CoRecruit, TalentScout, and HiringCenter, gives broker-owners every tool they need to turn talent acquisition into their competitive advantage.

Real Estate's Recruiting Company Since 2005

When Recruiting Insight was founded in 2005, the real estate industry was undergoing a digital revolution — yet the way brokers found talent remained stuck in the dark ages. The “standard” was a chaotic mix of cold-calling unverified lists and “post and pray” job ads. Most growth-minded brokers weren’t getting more hires; they were getting more noise.

We were born from a singular, disruptive belief: recruiting is a system, not a series of random events. That belief still drives every product, every coaching engagement, and every line of code we ship today.

Our Founding Story — From Sourcing to Strategy

The first product to come out of that belief was ThirdPool, founded in 2006. ThirdPool revolutionized how firms engaged with new-to-industry talent — moving brokerages away from the same exhausted licensed-agent pool and toward sourcing high-potential candidates from outside the industry. It quickly became the gold standard for new agent recruitment.

As the market matured, brokers asked us to solve the harder problem: the predictable recruitment of experienced, high-producing agents. That challenge gave birth to CoRecruit (elite-level coaching for broker-owners) and TalentScout (professional outbound outreach handled by US-based callers). Most recently, HiringCenter unified everything — turning recruiting workflow into a single mobile-first command center with AI-assisted screening and follow-up.

Today, Recruiting Insight serves as the primary growth partner for firms that refuse to leave their headcount to chance.

Meet the Founders

Our leadership combines military precision with “in-the-trenches” executive experience. We don’t just teach growth — we have engineered it at the highest levels.

Ben Hess - Managing Partner

Ben is a serial entrepreneur, writer, and coach specializing in real estate recruiting. He co-founded ThirdPool Recruiting in 2006, which operates in over 80 US metro areas. Later, he co-founded CoRecruit and Recruiting Insight. As the primary author of the Recruiting Insight publication, he reaches thousands of industry leaders every day. With a diverse background in software, electronics, and finance, Ben is also a US Naval Academy graduate. He has a father of six and enjoys sailing and fly fishing in his free time.

Mark Johnson - Managing Partner

Mark is an experienced real estate leader and expert in organizational growth. As the former brand president and CEO of JPAR – Real Estate, he led the company to a 5X growth over five years, reaching $8 billion in sales. In 2019, he co-founded CoRecruit and became a managing partner in Recruiting Insight in 2020. He is also an engaging speaker and author of three books. Mark has an MBA from California State University and a Behavioral Change Certification from the National Association of Sports Medicine. A father of three and an adventure athlete, he is dedicated to continuous learning and personal development.

Our Mission and Philosophy — The "Belief Stack"

Our mission is to empower real estate leaders to build exceptional organizations through psychological insights and repeatable systems. At the core of our philosophy is what we call the Belief Stack.

The Belief Stack is the idea that a recruiter’s success is dictated more by their internal mindset and the thoughts they choose than by external market fluctuations. The strongest CRM in the world won’t help a recruiter who doesn’t believe their value proposition. The smartest target list won’t move the needle for a leader who avoids the phone.

So we don’t just fix your CRM; we fix your approach to the human connection. When your belief system aligns with a proven process, recruiting stops being a chore and becomes your signature strength. That’s the philosophical foundation underneath every CoRecruit coaching session, every ThirdPool campaign, and every TalentScout call.

What Makes Recruiting Insight Different

Three things separate us from “lead vendors” and generic recruiting consultants:

Systems Over Data

Most companies sell you a spreadsheet and wish you luck. We provide the HiringCenter platform — a workflow engine that tells you exactly who to call, when to call, and what to say. Data without a system is noise. We deliver both, in one connected experience.

The Human Element

In an era of automated spam and overseas call centers, we chose a different path. TalentScout uses US-based professional callers who build genuine rapport with experienced agents, ensuring your brand is represented with sophistication and warmth. Real conversations from real people, every single time.

A Holistic Recruiting Ecosystem

We’re the only real estate recruiting company that addresses the entire recruiting funnel. From identifying a student in licensing school (ThirdPool) to coaching a broker on how to close a $100M producer (CoRecruit), we cover every stage of the talent lifecycle. No other firm in the industry offers this end-to-end coverage.

How Our Solutions Work Together

Each Recruiting Insight product solves a specific problem, but the real power comes from how they integrate.

TalentScout — Done-For-You Outbound Outreach

When you don’t have time to make 15–20 hours of recruiting calls every week, TalentScout takes over. Our US-based professional callers act as an extension of your team, setting high-quality in-person appointments so you can spend your time closing, not prospecting.

Explore TalentScout outsourced recruiting calls

CoRecruit — Experienced Agent Recruiting Coaching

CoRecruit is elite-level coaching for broker-owners serious about experienced agent acquisition. We help you build the daily habits, refine your value proposition, and master the simple psychology required to move the needle with top producers. It’s coaching that turns recruiting from a chore into your signature strength.

Explore CoRecruit broker coaching

HiringCenter — The Brain of Your Recruiting Operation

HiringCenter is the AI-powered platform that organizes every interaction across ThirdPool, CoRecruit, and TalentScout. A unified omni-channel inbox, an automation engine, and developer-ready APIs ensure your pipeline stays healthy and no high-value lead is ever left to wither.

Explore

ThirdPool — New Agent Sourcing at Scale

ThirdPool is the engine that fills the top of your funnel with high-potential new-to-industry candidates. Branded campaigns, validated CCI assessments, and AI-assisted screening surface the top 20% who will actually build successful careers — solving the 80% new-agent failure problem at the source.

Explore ThirdPool new-agent sourcing

Meet the Team

Logan Dziuk - Director of Operations

Logan is a solutions-driven and product-focused contributor to Recruiting Insight. He builds, manages, and maintains much of the backend software behind the Recruiting Insight solutions suite. He has been with ThirdPool since 2015 and became a partner in Recruiting Insight in 2021. A graduate of Washington State University, Logan has degrees in Economics and Finance. He is a father of one and enjoy skiing, camping, and fishing.

Lee Gray - Director of Client Services, ThirdPool

Lee is a true people person. Understanding people and building relationships to garner the highest level of success is what drives her. A graduate from the University of Wisconsin, with a degree in Political Science and minor in Criminal Justice, Lee has been with ThirdPool and Recruiting Insight since 2007. She has also been a CoRecruit coach. A mother of two boys, Lee keeps busy with pickleball and pilates in her spare time.

Rhonda Deloge - Director of Client Services, TalentScout

Rhonda is an accomplished professional specializing in managing high-performing recruiting call centers. She leverages her exceptional leadership skills to drive outstanding results for clients using with Recruiting Insight’s TalentScout product. Rhonda’s deep expertise in Recruiting, Customer Relations, and Research & Development enables her to create and implement strategic initiatives that enhance team performance and streamline operations. Outside of the office, Rhonda is an adventurous mother of two who finds joy in skiing, biking, and hiking, embodying her passion for the great outdoors.

Stephanie Robertstad - Account Manager

After a 20+ year career in the education field, Stephanie has been using her skills — clear communication, analytical thinking, strong relationship-building, and attention to detail — in recruiting and account management since 2020. She is a graduate of the University of Dallas Master of Humanities/Literature program, is a mother of two (adult) children, and enjoys an active outdoor lifestyle living in the beautiful PNW.

Why Real Estate Leaders Choose Recruiting Insight

When you partner with Recruiting Insight, you get:

Increased Efficiency: Streamline your recruiting process, saving valuable time and resources.
Higher Quality of Hires: Attract and retain top-performing agents who drive real business growth.
Enhanced ROI: Maximize the impact of your recruiting investment with industry-leading systems and strategies.
Data-Driven Decision Making: Leverage actionable insights to optimize your recruitment efforts.
Competitive Advantage: Stay ahead with innovative, forward-thinking talent acquisition solutions.

At Recruiting Insight, we are committed to helping real estate and mortgage firms build exceptional teams through cutting-edge recruitment solutions. Let us help you turn talent acquisition into your competitive advantage. Book a Consult with our solutions team.

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Frequently Asked Questions About Recruiting Insight

When was Recruiting Insight founded and what's the company's history?

Recruiting Insight was founded in 2005 with a simple disruptive belief: recruiting is a system, not a series of random events. The first product, ThirdPool, launched in 2006 and revolutionized how brokerages source new-to-industry talent. Over 25 years, we’ve expanded into experienced agent coaching (CoRecruit), professional outbound outreach (TalentScout), and AI-powered recruiting workflow (HiringCenter), helping real estate firms hire 41,236 agents and counting.

Who founded Recruiting Insight?

Recruiting Insight was co-founded by Ben Hess and Mark Johnson, both Managing Partners. Ben is a US Naval Academy graduate, serial entrepreneur, and the original founder of ThirdPool in 2006. Mark is the former CEO of JPAR Real Estate, where he led the organization to $8 billion in sales volume and five Inc. 5000 appearances. Together they bring military discipline and proven CEO-level operating experience to every client engagement.

What does Recruiting Insight actually do?

Recruiting Insight is the only real estate recruiting company that addresses the entire recruiting funnel under one roof. We combine sourcing platforms (ThirdPool), coaching programs (CoRecruit), done-for-you outbound services (TalentScout), and recruiting CRM software (HiringCenter) into a single integrated suite. We work with independent brokerages, franchise organizations, and high-performing teams across real estate, mortgage, and title sectors.

What is the "Belief Stack" philosophy?

The Belief Stack is our core operating philosophy: a recruiter’s success is dictated more by their internal mindset and the thoughts they choose than by external market fluctuations. We’ve found that the best CRM, the smartest data, and the slickest scripts won’t help a recruiter who doesn’t fundamentally believe in their value proposition. So we work on both layers, the belief system and the proven process, until recruiting becomes a signature strength rather than a chore.

How is Recruiting Insight different from a lead provider or list seller?

Lead providers sell you raw data and wish you luck. Recruiting Insight delivers a complete system: the data plus the workflow software (HiringCenter) that tells you exactly who to call, when to call, and what to say, plus the coaching (CoRecruit) to install the recruiting habits that produce hires consistently. We’re not a vendor; we’re a growth partner. After 25 years and 41,236 hires, we’ve earned that distinction.

What types of clients does Recruiting Insight work with?

We work with three primary client types: independent brokerages ranging from small teams to multi-office organizations; major franchise affiliates including offices from Compass, Century 21, eXp Realty, Coldwell Banker, Berkshire Hathaway HomeServices, Keller Williams, and many more; and high-performing real estate teams within larger brokerages. We also serve mortgage and title companies that need similar talent acquisition systems. We operate in 100+ metro areas across North America.

How can I get in touch with Recruiting Insight?

The easiest way to get started is to book a complimentary consult with our solutions team. We’ll review your current recruiting situation, your market, and your goals, then recommend the specific Recruiting Insight services that fit your brokerage. You can also reach us by email at solutions@recruitinginsight.net or by phone at (425) 488-3100. Most consults take 30 minutes and there’s no obligation.

About Recruiting Insight

Real Estate's Recruiting Company Since 2005

Our Founding Story — From Sourcing to Strategy