Last week, Tom Ferry posted a Happy New Year blog.

It was his way of reminding agents to start their business planning for next year.

While the calendar might say September, for business purposes, it’s already 2022.

The actions you take now likely won’t create an impact for 90, 120 or even 180 days.

Which means one thing: NOW is the time to start creating your 2022 business plan.

While Tom has a large following and many agents take his advice, this is a timeline many high-performing agents have followed for years.

And it only makes sense that when agents are reflecting on the past year and crafting new plans, the thought of changing brokerages might enter their minds.

This is especially true if they don’t see how their current brokers are going to help them reach their emerging goals and aspirations.

If you’re a recruiter or hiring manager, it’s not the time to be sitting on the recruiting sidelines.  There’s too much happening and important decisions are being made.

If you wait until the actual New Year to double down on your recruiting efforts, you’ll have already missed the best opportunities.