The Importance of a Diverse Sourcing Strategy

by | Nov 19, 2019

by Ben Hess, Managing Director, ThirdPool Recruiting

The Job Board Doctor, a consulting company specializing in online recruitment advertising, recently published its tenth annual Global Recruiting Site Trends Survey results.

This survey ranked the top 10 sources of recruiting prospects (factoring in both quality and quantity) from best to worst.

1. Job Alerts (vendors send emails/texts alerting prospect of open jobs)
2. Organic Search (ex. a basic Google search)
3. Job Aggregator Paid (ex. Indeed)
4. Paid Search (Pay Per Click)
5. Programmatic Ads
6. Google for Job Search Box
7. Paid Social Media
8. Job Aggregator Organic
9. Outbound Marketing (ex. Email blast to your database)
10. Organic Social Media

Here are some take-aways from these findings:

It pays to have a diverse strategy. If you’re only using one of these sources, you’re missing out on a large number of potential recruiting prospects.

You must engage Google. Half of the top 6 strategies involve Google. Since 70% of job searches start on Google, it’s important to be active in the Google ecosystem.

You get what you pay for. If it’s free (bottom three sources on the list), the quality and the quantity of your results will suffer. Even investing a little in paid recruitment marketing separates you from the bottom feeders.

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