Hiring a Consistent Flow of High-Quality and Productive New Agents

by | Jun 15, 2022

In today’s podcast, we’ll be joined by Stephanie Robertstad. Stephanie is a recruiting coordinator for Berkshire Hathaway HomeServices Fox and Roach Realtors.

For those of you who don’t know, BHHS Fox and Roach is the flagship franchise in the Berkshire Hathaway HomeServices network. They were recently ranked #1 for the sixth year in a row, and show no signs of slowing down.

They are headquartered just outside of Philadelphia, but they have more than 5,500 agents and more than 75 offices spread across Pennsylvania, New Jersey and Delaware.

We all know that you don’t get this large and remain on top without recruiting. As you’d expect, they’ve been remarkably successful at attracting and growing some of the best agents in the country.

To pull something off this substantial, it only makes sense you’d need a team of talented individuals who are working on recruiting from various angles.

Today, we’ll just look at one part of their overall recruiting system, and that’s the digital sourcing and hiring of new agents.

Stephanie sits at the center of this part of their system, so let’s jump in and learn how the experts do this!

Watch Now

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Creating Pacts to Avoid Distraction

Creating Pacts to Avoid Distraction

Notice the two parts to Nir’s formula: a pre-commitment and an external force to keep you accountable to that commitment. For recruiting setting goals and time-blocks in your schedule is not enough. Most people need some kind of external accountability, as well.

Look for Individuals Who Want to be Measured

Look for Individuals Who Want to be Measured

It’s not that people with a growth mindset don’t experience failure—they just see failure as an opportunity to learn new things, to be challenged, and to experience curiosity. This is an important topic to cover during interviews and follow-up conversations with your prospects. If you find someone who likes being measured, you’ve likely found someone who will push through the inherent failures of growing a real estate business and experience long-term success.