Insight Topics

Explore a wide range of topics, from recruitment strategies and leadership challenges to adapting to market trends and personal development. You can also find Insights that discuss the importance of branding, effective communication, and innovative practices, providing real estate leaders with insights and tools to become better at recruiting.

Interviewing Blindfolded

While you’d never do this in real life, according to Dr. Travis Blackberry, this is what happens when you ignore nonverbal cues...

Making the Uncomfortable Recruiting Call

Making the Uncomfortable Recruiting Call

This manager received a huge payoff from a recruiting rule I’ve seen some of the highest performing hiring managers follow: Make at least one uncomfortable recruiting call each day.

Why High-Performing Leaders Frequently Redesign Their Work

Why High-Performing Leaders Frequently Redesign Their Work

Research supports this notion. In one study of more than 5000 managers, those who periodically redesigned their work performed significantly better than those who didn’t. How do you redesign your work? Start with assessing the value of your tasks and work outputs.

Can’t Recruiting Just Manage Itself?

Can’t Recruiting Just Manage Itself?

Systems, technology, and AI are all necessary and welcome additions to recruiting. But, they can’t replace the organic touches needed to breathe life and energy into something that’s human by nature.

Recruiting’s Siren Call

Recruiting’s Siren Call

Getting a consistent number of new recruiting prospects to engage is difficult. So many hiring managers rationalize that a lower number of prospects will suffice.

The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.

Why Pressuring Your Recruiting Prospect Never Works

Why Pressuring Your Recruiting Prospect Never Works

Pressure doesn’t work because it’s about you, your needs, and your timing. Persistence works because it forces you to sacrifice yourself and your short-term agenda for the benefit of another person. Agents are attracted to these kinds of leaders.

Measuring the Value of Your Tasks

Measuring the Value of Your Tasks

Having a hiring manager directly set appointments is the best way to find qualified prospects and hire high-quality agents. The efficiency of this activity is remarkable when appointments lead to hires.

Listen to That Little Voice in Your Head

Listen to That Little Voice in Your Head

Have you ever had the feeling that you should reach out to a prospect that popped into your head? When this happens, do you ignore the feeling or drop what you’re doing and take action?

Take the Time to Craft the Right Message

The Great Talent Reset

The talent playing field in the real estate industry has undergone a generational reset over the last four years. Three consecutive years of the fewest existing home sales since 1995, a 34% decline in transactions, and a resale turnover rate at a 40-year low have permanently altered the talent landscape. Brokerages still operating with a 2021 recruiting strategy are actively donating production to the competitors who have adapted. These changes are the topic of a new, must-read whitepaper we’re releasing today.

5 Questions to Ask as You Build Your Second Half Plan

5 Questions to Ask as You Build Your Second Half Plan

Create an action plan with measurable benchmarks and deadlines. Then create forcing functions to make it difficult and painful if you don’t follow-through. By nature, recruiting will be ignored and pushed to the bottom of your priority list unless you have a plan and force yourself to work it.

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Recruiting Solutions For All Stages of Your Business

TalentScout

Proactive Outreach to Your Ideal Agent

TalentScout is a US-based professional call center, specializes in making outbound calls to recruit experienced local agents, highlighting your unique value proposition to secure in-person recruiting appointments.

CoRecruit

Experienced Agent Attraction At Scale

CoRecruit offers coaching services to help real estate firms recruit experienced agents more efficiently, focusing on creating effective systems, processes, and habits. We equip leaders to consistently generate leads, maintain a talent pipeline, and convert prospects into hires.

ThirdPool

New Agent Sourcing  At Scale

ThirdPool specializes in equipping real estate firms to efficiently recruit and hire promising new agents. Our methods and systems have transformed new agent recruitment into a profit center across North America.