When a recruiting prospect experiences these two feelings, the rest of the recruiting process flows downhill. It’s well-known that most big decisions are first made emotionally, then backed up with rational thought. Hiring is no different.
Insight Topics
Explore a wide range of topics, from recruitment strategies and leadership challenges to adapting to market trends and personal development. You can also find Insights that discuss the importance of branding, effective communication, and innovative practices, providing real estate leaders with insights and tools to become better at recruiting.
Narrowing Your Message
The best recruiting value propositions are simple, specific, and compelling. Anything less gets lost in the noise.
The Hopeful Work of Launching Entrepreneurs
If you’re a real estate leader, some of the best work you can do is provide “normal people” a shot at becoming successful entrepreneurs. This is hopeful work.
Focus Less on What Your Competitors Offer
While candidates will naturally consider other alternatives (commonly what a competitor is offering), it’s the least important issue for getting them to make a change. During the interview and follow-up conversations, don’t make the mistake of focusing too much time and energy on what your competitors are offering.
Why Emotional Connections Are Needed to Sustain Recruiting Relationships
An effective hiring manager knows better than to play this game. It doesn’t support the objective of building an emotional connection with the candidate. An emotional connection is what’s necessary to sustain a candidate through a long hiring journey lined with competitors.
The Avocado Principles
The recruiting advantage goes to those who plan ahead and build a bench of talented individuals who ripen when the time’s right. They alone will enjoy the fruits of hiring high-performers.
Creating Pacts to Avoid Distraction
Notice the two parts to Nir’s formula: a pre-commitment and an external force to keep you accountable to that commitment. For recruiting setting goals and time-blocks in your schedule is not enough. Most people need some kind of external accountability, as well.
Look for Individuals Who Want to be Measured
It’s not that people with a growth mindset don’t experience failure—they just see failure as an opportunity to learn new things, to be challenged, and to experience curiosity. This is an important topic to cover during interviews and follow-up conversations with your prospects. If you find someone who likes being measured, you’ve likely found someone who will push through the inherent failures of growing a real estate business and experience long-term success.
How to Update Your Belief Stack
To establish a new belief and empower it to inform your actions, you must proactively build an arsenal of evidence to outweigh the old belief. This is no small feat. And it’s one of the reasons you may want to grab a copy of Updating Your Belief Stack.
Real Estate Recruiting Research & Industry Press Coverage | Recruiting Insight
As Managing Partners, Ben Hess and Mark Johnson are regularly featured across the real estate industry's leading media outlets —...
Your Belief Stack: What You Believe Matters
This e-book that will walk you through this process. It starts with focusing on just one goal (e.g., improving your recruiting results) but can be expanded to multiple professional objectives. By completing this step-by-step guide, you’ll be on your way to changing both your beliefs and the outcomes you hope to achieve.
Recruiting Insight Releases Second Edition of “Updating Your Belief Stack” to Help Real Estate Leaders Rewire Recruiting Results
Updated manual gives brokerage leaders a practical framework for shifting mindset, improving follow-through, and building a more...
Latest Research: How Effective is Your Digital Outreach?
Live conversations and appointments are the most important lead measures for hires. But digital outreach is an important building block in making these lead measures happen. How effective is your digital outreach?
Resilience: Your Recruiting Super Competency
You cannot overvalue your own resilience. It affects everything about you–from your capacity to solve problems and innovate to your physical, mental, and emotional well-being. Resilience is like a super-competency, influencing many other related skills and abilities that you need to deploy in order to work, manage, and lead well.
How to Work a Recruiting Funnel Like a Pro
This framework helps us remember there’s a natural pace and process that honors talented prospects—it makes them feel valued and respected. If you’re not getting the number of high-quality hires you desire, work back through each step of the recruiting funnel.
How to Disqualify a Recruiting Prospect
But what happens when the prospect is NOT qualified? If you’re being selective and focused on hiring talented agents, at least 80% of recruiting prospects are not going to meet your standards. Here are some ways to wrap-up a call with an unqualified prospect.
Recruiting Insight Study Shows Q1 2026 External Agent Migration Grew: Agent Moves Up 25% and Volume Up 15% vs prior quarter and 7% and 3.5% vs same quarter year over year.
The sharpest quarter-over-quarter jump in the six-quarter dataset. SEATTLE, WA — April 27, 2026. Recruiting Insight – along...
Agent Migration: The Productivity Rollercoaster
The Q1 Agent Migration Report was published earlier this morning. Download your copy now. The report is packed with actionable insights that will help you make sense of the recruiting landscape.
Agent Migration: Who’s Moving and Why
On Tuesday, you’ll have the opportunity to download our latest Agent Migration Report. It’s 47 pages packed with actionable insights that will help make sense of the recruiting landscape. For example, the report outlines the basics of who’s moving and at what rate.
Agent Migration: Q1 Had Some Big Surprises
While there’s a lot to digest, it’s critical to apply these insights to your recruiting strategy in the months ahead. That’s one of the reasons we’ve partnered with Lone Wolf to host a live webinar covering the Q1 Agent Migration trends you need to understand to compete effectively. Industry veterans Mark Johnson and Kyle Hunter will lead the session, simplifying the data, prioritizing what matters most, and outlining clear, actionable steps you can take.
How to Conduct a 10-Minute New Agent Screening Call
Here is a script used by many of our high-performing recruiting coordinators:Using this script will help you make a quick, in-or-out decision on who moves forward in the recruiting process.
How to Get it Right by Being Wrong
There are several well-documented strategies researchers have discovered, but the easiest one to implement quickly is using a structured interview process. Develop a common set of questions for your interviews and record the answers candidates provide (take notes). And then try to hold back judgment until after the interview and when you’ve had time to review your notes.
Doing Only the Things You Like Doing
For most recruiters and hiring managers, recruiting is a complex, end-to-end process containing a bunch of the individual tasks all of which they’re not going to enjoy. Those who push through unpleasant tasks not only find success but also find more satisfaction in the parts of the recruiting process they do enjoy.
When Attempting to Persuade, Less is More
As Dr. Sivanathan suggests, Stick to your strongest point and resist the temptation of trying to best others with brute force.
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Recruiting Solutions For All Stages of Your Business
TalentScout
Proactive Outreach to Your Ideal Agent
TalentScout is a US-based professional call center, specializes in making outbound calls to recruit experienced local agents, highlighting your unique value proposition to secure in-person recruiting appointments.
CoRecruit
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CoRecruit offers coaching services to help real estate firms recruit experienced agents more efficiently, focusing on creating effective systems, processes, and habits. We equip leaders to consistently generate leads, maintain a talent pipeline, and convert prospects into hires.
ThirdPool
New Agent Sourcing At Scale
ThirdPool specializes in equipping real estate firms to efficiently recruit and hire promising new agents. Our methods and systems have transformed new agent recruitment into a profit center across North America.