Values Sustain Culture

by | May 5, 2022

Earlier this week, I introduced you to virtual and hybrid culture expert Bryan Mills.

Bryan led a fully virtual staffing company for more than a decade.

One of his secrets of success is maintaining a lively connection between his virtual employees and the values of the company.

He hires for values, but that’s not enough. He also spends time and energy making sure the connection to those values does not wane.

How? He quizzes them on a periodic basis.

Every single one of our employees gets a call at least once a year testing them on our company’s values.

It goes like this: Pop quiz! What are our values?

The goal is that every employee knows our values by heart.

Also, we want them to be able to talk about at least one area in the company where they see our values in action.

Agents feel connected to your culture by what they believe about themselves, what they believe about your organization, and what they believe about you as a leader.

Regardless of how you’ve chosen to operate your office or team, this is the foundation for everything else you do, and it’s critical you get this right.

As Doug Conant once said: To win the marketplace, you must first win the workplace.

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