Leveraging the “Return to the Office” Resistance

by | Jul 22, 2021

recent article in Fast Company documented the tension many employees are feeling about returning to their physical offices.

As more employers push to get employees back in-house, the workers themselves are taking a harder stand.

An April 2021 survey found that 60% of women and 52% of men would quit if they weren’t allowed to continue working remotely at least part of the time.

It also revealed that 69% percent of men and 80% of women said that remote work options are among their top considerations when looking for a new job.

Why such strong pushback to return to the status quo?

Workers claim they’re more productive at home, it’s easier to blend work and life responsibilities, and they dread commuting.

Because the real estate industry has long been more progressive than their corporate counterparts in encouraging and equipping agents to work remotely, this is a great opportunity to capture some talented new agents.

Brand yourself as the “remote work leader” in your marketplace, and you’ll be well-positioned to attract those who are looking for remote employment options.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Creating Pacts to Avoid Distraction

Creating Pacts to Avoid Distraction

Notice the two parts to Nir’s formula: a pre-commitment and an external force to keep you accountable to that commitment. For recruiting setting goals and time-blocks in your schedule is not enough. Most people need some kind of external accountability, as well.

Look for Individuals Who Want to be Measured

Look for Individuals Who Want to be Measured

It’s not that people with a growth mindset don’t experience failure—they just see failure as an opportunity to learn new things, to be challenged, and to experience curiosity. This is an important topic to cover during interviews and follow-up conversations with your prospects. If you find someone who likes being measured, you’ve likely found someone who will push through the inherent failures of growing a real estate business and experience long-term success.