Start by Building Awareness

by | Apr 25, 2023

In the 1994 film “Wyatt Earp”, Gene Hackman famously said those who were not related to him by blood were “just strangers.”

While this is not a great way to view your family and personal relationships, it is a helpful framework for understanding recruiting.

Why?  Most of your recruiting contacts start out seeing you as a stranger.

We’ve all been taught to be wary of strangers, and your recruiting prospects are naturally wary of you.

At this stage, the goal is to build some basic awareness.

It’s first: I’ve heard of you.

And then: I’ve heard some good things about you.

Your recruiting communication should initially be focused on just this objective.

For example, you may want to send a quick text to someone you’re trying to recruit that says:

Your name came up in a conversation earlier this week.  I thought I’d take the opportunity to introduce

myself.  I hope to have the opportunity to connect with you sometime soon.

High-performing recruiters and hiring managers are constantly building awareness with dozens of individuals.

Why?  So that you are not just another stranger–strangers don’t get hires.

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Unlock the secrets of effective real estate recruiting and learn how you can build trust, foster rapport, and understand the psychology behind candidate decisions. Discover techniques for converting acquaintances to hires and retaining agents by addressing their needs and aspirations.