In the 1994 film “Wyatt Earp”, Gene Hackman famously said those who were not related to him by blood were “just strangers.”
While this is not a great way to view your family and personal relationships, it is a helpful framework for understanding recruiting.
Why? Most of your recruiting contacts start out seeing you as a stranger.
We’ve all been taught to be wary of strangers, and your recruiting prospects are naturally wary of you.
At this stage, the goal is to build some basic awareness.
It’s first: I’ve heard of you.
And then: I’ve heard some good things about you.
Your recruiting communication should initially be focused on just this objective.
For example, you may want to send a quick text to someone you’re trying to recruit that says:
Your name came up in a conversation earlier this week. I thought I’d take the opportunity to introduce
myself. I hope to have the opportunity to connect with you sometime soon.
High-performing recruiters and hiring managers are constantly building awareness with dozens of individuals.
Why? So that you are not just another stranger–strangers don’t get hires.