How Loyal are Agents (to You or Their Brokers)?

by | Jan 30, 2023

In a study conducted by a major career site, individuals were asked questions concerning how likely they were to stay in their current job, and what might get them to move.

94% of workers said they would immediately take their dream job if it became available.

This makes sense–who wouldn’t move to take their dream job?

But, the follow-on question (and answer) revealed something more surprising:

67% of workers said they would be willing to make a job change even if the new position was not ideal.

Loyalty doesn’t seem to run very deep.

If you’re an experienced agent recruiter or hiring manger, this is positive news.

This research may not translate to the real estate industry in every way, but it says something about human nature and loyalty.

If a similar study was conducted with real estate agents, it would likely reveal a large percentage of agents are somewhat susceptible to changing companies.

Like in this study, it would also show that what you’re offering as an alternative doesn’t have to be ideal.

It just needs to be good enough to address some of the frustrations they’re experiencing.

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