And the Survey Says..

by | Jan 25, 2021

Over the past several months, we’ve been collecting survey data from our company’s clients and our marketing partners on agent, manager, and recruiting performance.

We primarily use this data to improve our services, build better tools, and focus more attention on the emerging needs of those who want to hone their recruiting performance.

Over the next week, I’ll be sharing some of the findings of these surveys directly with you. Hopefully, it will help you learn what your peers are thinking and reimagine what’s possible. So, let’s get started.

We asked a group of company owners, office leaders, and recruiters to rank from easiest to hardest the most common recruiting tasks.

======
Onboarding New Agents. (Easiest)

Assessing Candidate Quality

Managing/Tracking a Recruiting Pipeline

Retaining New Agents

Nurturing Candidates to Become Agents

Consistently Sourcing Enough High-Quality Prospects (Hardest)
======

The top “pain points” related to this list were:

======
Following-up and staying engaged with prospects.

Getting high-potential prospects through licensing school/testing.

Assisting prospects who are not financially prepared.

Getting new agents productive quickly.

======

Finding ways to do one or more of the difficult tasks better than your competitors will give you a competitive advantage in the recruiting process.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Library Effect

The Library Effect

The Library Effect is something you can easily apply to recruiting, and it’s one of the reasons that accountability groups are so effective.

Just getting together with other hiring managers and recruiting for a set period of time each week will short-circuit many of your recruiting excuses.