Agents Who Claim to Be Happy

by | Jun 26, 2023

I’m happy with my current broker.By far, it’s the most common objection competitive agents offer in response to a recruiting pitch.Why?   Because it might be true.In a recent study conducted by 1000 Watt, agents report satisfaction level with their current broker to be 8.44 (on a scale of 1 to 10, with 10 being “extremely happy.”)And yet in the same study, 32% of agents reported changing brokers in the last two years.How do you reconcile these two metrics which seem to contradict each other?The author of the study said it best:  Clearly, agents who claim to be happy are moving.Two things can be true at the same time.This research should give you the confidence to push past this surface level objection and keep the dialogue going.Many of your prospects don’t know what they don’t know.It takes a patient and skilled communicator to uncover this information in a way that keeps a prospect from quickly shutting down.


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