Your Recruiting Stack: The Escrow Software of Recruiting

by | Mar 19, 2019

by Ben Hess, Managing Director, ThirdPool Recruiting

I’ve had several questions raised about the difference between an ATS and a CRM.

The Customer Relationship Management (CRM) software paradigm is well-known because it is used by most companies to manage the sales process.

For recruiting, a CRM is commonly used to nurture the relationship between your company and the recruiting prospect.

This relationship can take months to develop and culminates when the recruiting prospect says: “I’m ready to move forward in the recruiting process—let’s do this!”

Most CRMs are well-equipped to provide many low-key touches over a long period of time until the recruiting prospect self-activates.

The Applicant Tracking System (ATS) is designed to efficiently process candidates who are actively engaged in the recruiting process.

In real estate, the ATS is similar to escrow software.

Once a purchase-sale agreement is signed, escrow software marches the transaction through a predictable series of steps that lead to a closing.

Similarly, an ATS should purposefully guide an active prospect towards becoming an agent in your company.

There is a cadence to the steps and an expectation that the end result will be a hire.

The most common ATS used across all industries is an Excel spreadsheet. Most hiring scenarios are simple, infrequent, and low-volume.

A custom ATS becomes valuable when the complexities and volume of the hiring process warrants something more powerful.

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