Don’t Short-Sell the Dream

by | Aug 2, 2019

by Ben Hess, Managing Director, ThirdPool Recruiting

A person transitioning into real estate often has two basic questions:

Can I earn a living in this role?

Is the work going to take over my life?

The recent Redfin agent study gives you some important benchmarks to answer these questions for your prospects.

Most agents earn between $25K and $75K. You’ll only earn more if you’re in the top 30%, and it will take some time to get to the higher income brackets.

It usually takes 6 to 12 months to earn a consistent monthly income.

64% of agents report their work-life balance is manageable.

Agents completing 10 or more transactions per year tend to work 40 – 50 hours per week.

Glenn Kelman summarized this topic by saying,

Real estate gives the best agents a path to significant wealth.

But, the profession is also one of the last career fields where reasonably high earnings can be obtained for a broad set of people, with a very wide range of skills, education levels, and backgrounds.

The [real estate career] is one of the last broad platforms [for creating] middle-class and upper-middle-class level prosperity.

These are positive and realistic messages to provide your recruiting prospects.

Tell them the truth, but don’t short-sell the dream.

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LIKE TO LEARN MORE?

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.