Turn Fear and Anxiety Into Your Biggest Ally

by | Dec 2, 2022

Fear and anxiety have been washing across the real estate industry for the past few months.

Not a day goes by without a new article popping up telling us how things are going to get worse in the days ahead.

While these headlines are great click bait for the media companies, they don’t help you, your managers, and your agents make sense of the challenges they’re facing.

If you’re looking for a way to turn the fear and anxiety into something helpful, I would encourage you to take a few minutes to listen one of Dave Mashburn’s most popular podcasts (3 minutes).

This post from the archive has been widely shared among our readers since it was posted four years ago, and I’ve even shared it with my kids when they’re facing challenging circumstances.

It’s an important concept to add to your toolkit as a leader.

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Focus Less on What Your Competitors Offer

Focus Less on What Your Competitors Offer

While candidates will naturally consider other alternatives (commonly what a competitor is offering), it’s the least important issue for getting them to make a change. During the interview and follow-up conversations, don’t make the mistake of focusing too much time and energy on what your competitors are offering.