The Magic of Recruiting Momentum

by | Feb 12, 2024

Most of you are familiar with Jim Collins’ flywheel concept.

Successful business systems operate on the law of momentum.

It takes many small pushes (consistently applied in the same direction) to get the flywheel going.

But once the flywheel gets moving, the momentum has a multiplying effect.

Starts, stops, and inconsistency kill momentum.

And it’s hard to get your whole team to make these small, consistent pushes in the same direction.

But when it happens, the results are remarkable.

For example, we have one client whose experienced agent recruiting is up 63% in 2023 compared to the previous year.

But their fourth quarter results are up 750% from previous year’s fourth quarter results.

And their January recruiting results are up 143% from the previous January.

What’s happening?

They’ve built recruiting momentum, and their flywheel is starting to multiply results.

Over the last two decades, Jim Collins has documented the reliability of this methodology across hundreds of great companies.

It works every time it’s tried (and executed).

PS. Do you have a recruiting flywheel? If so, are you having trouble getting your team to consistently make the small pushes to get it going?

If you’re struggling with either of these issues, reach out and schedule a free consultation. We’ll show you how to start building your own momentum.

The Simple Psychology of Real Estate Recruiting [eBook]

Unlock the secrets of effective real estate recruiting and learn how you can build trust, foster rapport, and understand the psychology behind candidate decisions. Discover techniques for converting acquaintances to hires and retaining agents by addressing their needs and aspirations.