The Avocado Principle

by | Sep 2, 2022

As we head into Labor Day weekend, I wanted to reshare one of my favorite Seth Godin posts.

He calls it the Avocado Principle:

If you wait until you really want an avocado, the market won’t have any ripe ones. You need to buy them in advance.

If you eat an avocado that’s not quite ripe, you won’t enjoy it. AND, you won’t have a chance to enjoy it tomorrow, when it would have been perfect if you had only waited.

If you live your life based on instant gratification and little planning, you’ll either never have a good avocado or you’ll pay more than you should to someone else who planned ahead.

Buy more avocados than you think you need, because the hassles are always greater than the cost, so you might as well invest.

And since you have so many, share them when they’re ripe. What goes around comes around.

Think of recruiting in these terms. The advantage goes to those who plan ahead and build a bench of talented individuals.

They alone will enjoy the fruits of hiring high performers.

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