Recruiting Tip Tuesday: Using Texting to Improve Candidate Engagement

by | Jan 22, 2019

by Logan Dziuk, Recruitment Marketing Manager, ThirdPool Recruiting

Here’s the scenario:

You’re a mid-to-large sized real estate brokerage with a few offices and a well-recognized brand in your local community. You have a good-looking career site and leverage the traffic coming to your website from your real estate customers.

You have no problem generating recruiting leads, but much to your frustration, most of them don’t respond to your calls or emails.

The problem?

Emails are often impersonal and rarely opened. Phone calls are usually ignored because of the increasing number of robo-calls and scams.

How can you engage and connect with recruiting prospects who have demonstrated interest with your employer brand but don’t answer your calls or emails?

Simple, send them a text message.

Recent data gathered from our own clients and partners indicates that text messaging yields an open rate of 98% compared to emails which are opened only 22% of the time.

Moreover, in virtually all of the case studies with our real estate clients, text messages produced an initial response rate of nearly 60%.

The response rate for a recruiting email (depending on a few factors) hovers close to 10%.

Text messages are also much easier to compose than emails, saving you time during the initial stages of the recruiting process.

The key to using text messaging in your recruiting engagement is to make sure you have gained permission from recruiting prospects to send them texts. This could be as simple as displaying a disclaimer on the application or contact form hosted on your website.

Once you’ve done this, the doors are open for you to create a positive, trusting relationship with more candidates.

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