Last week, I had the opportunity to hear Jay Promisco share his thoughts on capturing business during difficult market conditions.

If you want to compete with me, you better step up your game.

I’m a fierce competitor, and I’m not planning on losing.

This is the mindset of someone who survived the last downturn and will still be standing when the market recovers.

The agents who are fierce competitors are capturing more than their fair share of transactions from a smaller pool.

They’re taking from their competitors.

The team leaders who are fierce competitors are finding ways to grow while others are resigning themselves to lower expectations.

They’re not accepting the new status quo.

The office leaders who are fierce competitors are using the downturn to recruit high-potential agents and upgrade their talent pools.

They know great agents need leadership more than ever.

And owners and industry leaders who are fierce competitors welcome the increased pressures of a downturn because it makes their organizations stronger and washes away those who shouldn’t be here.

A fierce competitor loves a fight. And we’re in the middle of one.