Talent Emerges During Difficult Times

by | Jun 20, 2022

The doomsdayers were out in full force last week and most real estate news outlets provided detailed converage of the Compass and Redfin layoffs.

This makes for great headlines, but the apocalypse mindset is not reflective of what happens at the local office and team level.

Of course, higher interest rates have started a chain reaction that will lead to a reduced number of transactions.

Competition for these transactions will increase, and those offices and teams with the best agents and systems will capture this business.

This isn’t new—this is what always happens.

Those with the most talented and effective agents win.

The increased pressure of the tightening business cycle is just accelerating the natural cycle of attrition.

It reminds us that those agents who are not a good fit for real estate are eventually going to leave anyway. It will just happen at a higher rate for a while.

It also reminds us that recruiting never stops.

Some of the best agents (both new and experienced) are captured during difficult times.

It’s when the most talented individuals rise to the challenge and reveal who they really are.

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.