Description: Mark is joined by Steve Murray, the Co-Founder of REAL Trends and Partner in REAL Trends Consulting, which is the leading firm in residential brokerage throughout the U.S. and Canada with specialties in valuation, mergers and acquisitions, business analytics and senior management consulting. Mark and Steve share some interesting data and practical ideas to help you with your recruiting strategy, systems, and execution.
Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.
“Do you know anyone…?” is open-ended and quite overwhelming. It likely will produce the respectful response: “Well, I’m not sure, I’ll think about it.” “Who do you know who…?” will likely move your guest into searching their mind for just one person who might be a fit for you.
It reminds us that recruiting inertia is real, but your recruiting prospects are always looking for something a little better. This hope for something better is nearly universal, and it’s the weak spot in the defenses of every recruiting prospect.
So how do you keep a large pipeline like this engaged over a long period of time? One way is to educate them on how to solve their problems.
So, from the outside, it can look like they’re hiring fast.
But in reality, they’ve created a system that is always hiring.
