by Ben Hess, Managing Director, ThirdPool Recruiting
Next to recruiting, the retention of profitable agents is something that exasperates every real estate leader.
It’s difficult and expensive to recruit, train, mentor, and coach a new agent. Seeing your investment walk out the door is heartbreaking—and bottom-line breaking.
For years, human resource consulting firms have studied the reasons for employee attrition.
CEB Corporate Leadership Council published their findings in a recent report on how to create compelling careers for today’s employees.
Some of these reasons are constants (they seem to show up in every study), but new variables are now emerging due to the tight labor market and innovative data collection techniques.
Here is the prioritized list of the attrition constants:
1. They don’t see opportunities for promotion and growth.
2. They don’t like their bosses (especially their first-level managers).
3. They are proactively offered a better opportunity (usually involving higher pay/better split).
If you’re not focusing most of your retention effort on these issues, you’ll miss the mark.
There are new retention variables to consider as well. We’ll cover those in tomorrow’s Insight.
