At What?

by | Apr 26, 2021

The real estate industry is so competitive, many recruiters and hiring managers get stuck in a rut.

You tell your prospects: We’re better than our competitors!

But that means nothing to most agents.

That is, unless you append the sentence with … at _________.  

And the blank is something they find valuable and think they need.

You can only truly lead the market in a few finite areas.

Once you’ve defined those areas, recruiting has less friction.

You’ll find the best prospects, articulate your message more clearly, and deliver on what you promise.

Everybody wins.


The Simple Psychology of Real Estate Recruiting [eBook]

Unlock the secrets of effective real estate recruiting and learn how you can build trust, foster rapport, and understand the psychology behind candidate decisions. Discover techniques for converting acquaintances to hires and retaining agents by addressing their needs and aspirations.