The Recruiting Handpump

by | Apr 4, 2024

Whenever you’re starting a new recruiting program or recommitting yourself to a program you’ve let slip for a while, remember the hiring process works like an old-fashioned hand-pump.

You’ll have to pump like crazy for a few weeks before you see the first bit of water come out of the tap.

During this initial stage, it will seem like your efforts are not working, and you’ll be tempted to give up.

How long will you have to wait?

In one longitudinal study we conducted with a large brokerage (4000+ agents) on the west coast, the average time between first contact and hire for new agents was 120 days.

For experienced agents, it can be even longer.

This is why it’s so important to make the commitment before you start.

There’s some good news.

Once results start to materialize, you will reach a steady state where it seems like each pump is producing a corresponding result.

It’s much easier to stay motivated once this happens unless you become enthralled with your results and stop pumping.

Then you’re back where you started.

====

PS. Do you struggle to consistently execute those proactive recruiting activities you know you should be doing?  If so, you’re not alone.  Most hiring managers need accountability to operate at peak level.

If you’d like to learn more about our low-cost recruiting accountability groups, reach out and schedule a quick consultation with one of our coaches.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Why Lead Generation Matters More Than Ever

Why Lead Generation Matters More Than Ever

According to a nationwide survey of more than 1,900 agents, those who consider themselves “experts” at generating leads earn nearly four times as much as agents who struggle with this activity. It’s probably safe to say, the same principle holds true for recruiting.

Why the Best Leaders Are Always Recruiting

Why the Best Leaders Are Always Recruiting

But if you’ve been around long enough, you know the business and real estate world doesn’t allow us to indulge in this comfort. It requires us to adjust or be left behind. It also rewards those who recognize that the connection between people, systems, and opportunities needs constant adjustment.

Recruiting Hungry

Recruiting Hungry

To keep yourself from getting caught in this trap, do the hard work of creating and maintaining a large and vibrant recruiting database. Poor prospects don’t look so great when you have lots of other choices.