Recruiting Habits: Start Small and Build on Successes

by | Mar 10, 2021

According to BJ Fogg, Director of the Behavior Design Lab at Stanford, there are only three things that will change day-to-day behaviors in the long term:

1. Having an epiphany
2. Changing your environment (what surrounds you)
3. Making small changes

Of the three, the last option is the most practical—most everyone can start making small changes.

How small? Fogg suggests defining “micro-habits” that take less than 60 seconds to complete.

By first defining and finding success with a couple micro habits, you’re taking steps towards tackling a larger, more complex habit.

For recruiting, a micro-habit could be something as simple as sending an email to just one agent in your office each day asking for a recruiting referral.

“Hi Sarah, quick question–have you connected with any agents in the last 6 months that you think would fit our culture and make a good addition to our team? If anyone comes to mind, let me know and I’ll reach out. Thanks!”

Try developing a few micro-habits of your own and then let me know about your successes.


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