Recruiting Habits: Start Small and Build on Successes

by | Mar 10, 2021

According to BJ Fogg, Director of the Behavior Design Lab at Stanford, there are only three things that will change day-to-day behaviors in the long term:

1. Having an epiphany
2. Changing your environment (what surrounds you)
3. Making small changes

Of the three, the last option is the most practical—most everyone can start making small changes.

How small? Fogg suggests defining “micro-habits” that take less than 60 seconds to complete.

By first defining and finding success with a couple micro habits, you’re taking steps towards tackling a larger, more complex habit.

For recruiting, a micro-habit could be something as simple as sending an email to just one agent in your office each day asking for a recruiting referral.

“Hi Sarah, quick question–have you connected with any agents in the last 6 months that you think would fit our culture and make a good addition to our team? If anyone comes to mind, let me know and I’ll reach out. Thanks!”

Try developing a few micro-habits of your own and then let me know about your successes.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Creating Pacts to Avoid Distraction

Creating Pacts to Avoid Distraction

Notice the two parts to Nir’s formula: a pre-commitment and an external force to keep you accountable to that commitment. For recruiting setting goals and time-blocks in your schedule is not enough. Most people need some kind of external accountability, as well.

Look for Individuals Who Want to be Measured

Look for Individuals Who Want to be Measured

It’s not that people with a growth mindset don’t experience failure—they just see failure as an opportunity to learn new things, to be challenged, and to experience curiosity. This is an important topic to cover during interviews and follow-up conversations with your prospects. If you find someone who likes being measured, you’ve likely found someone who will push through the inherent failures of growing a real estate business and experience long-term success.