The Farming Mindset

by | May 26, 2022

I’m not much of a gardener, but each spring I try my hand at planting some different types of lettuces and greens in the small garden we have in our back yard.

To get started, I read the back of the seed packages each year and remember that after the seeds sprout, the small seedlings must be thinned out to allow the others room to grow.

In the end, only a few of the seeds we planted will turn into mature plants ready for harvest.

This process reminds me of something I’ve read hundreds of times in articles and books about success.

Everything in business operates on the indisputable law of the farm.

Seeds must be planted and nurtured in order to experience a harvest.

This nature-inspired concept is the downfall of many recruiters and hiring managers.

Why? Because they don’t consistently plant enough seeds to allow for the natural attrition that happens in every recruiting pipeline.

Even if you do a great job of nurturing your recruiting prospects, much of what happens is out of your control.

What if a new agent prospect takes another job, moves out of the area with a spouse, or suffers an illness that keeps them from pursuing a real estate career?

What if an experienced agent prospect receives an unexpected retention bonus, concludes the timing is not right to make a move, or gets promoted to a management position?

Farm-minded recruiters and hiring managers plant a lot of seeds, do everything they can to nurture those seeds, and rest assured the odds something will work out are in their favor.

The Simple Psychology of Real Estate Recruiting [eBook]

Unlock the secrets of effective real estate recruiting and learn how you can build trust, foster rapport, and understand the psychology behind candidate decisions. Discover techniques for converting acquaintances to hires and retaining agents by addressing their needs and aspirations.