Navigating Post-NAR Settlement from a Recruiting Perspective

by | Apr 15, 2024

It’s been exactly one month since the NAR settlement was announced.

Appropriately, most of you have been focusing on helping your own agents make sense of the changes this settlement has unleashed.

Over the past few weeks, I’ve heard some great stories of forward-thinking leaders jumping into action, coming alongside their agents, and helping ease the anxiety many are feeling.

If you’re one of these leaders, you’ve laid the foundation to be the beacon of light in your marketplace.

Because agents crave leadership, those providing it will attract those who are not getting it from their own brokers.

But how do you message and execute a recruiting strategy on a delicate topic like this?

This is a challenge, and it’s one of the reasons we’ve invited Coach Travis

Robertson back for a special Recruiting Mastermind this week.

Over the last month, Travis has successfully helped many leaders quickly develop and execute post-settlement strategies to empower and retain their own agents.

It’s now time to layer on a post-settlement recruiting strategy.

During this Mastermind, Travis will be unraveling complexities, sharing practical insights, and charting a course towards recruiting success in the transformed real estate landscape.

The Mastermind will be held this Wednesday (17th) @ noon ET/9am PT.

Take a minute to register now, and I’ll see you there!

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.