Many of you who read Insight every day are trying to build teams, offices, and companies inside the insanely competitive real estate industry.

From a recruiting perspective, it’s harder than ever to separate yourself from competitors based on traditional features and benefits.

So, how do you differentiate yourself? 

To find the answer, I encourage you to set aside some time to listen to Marcia Kilgore’s story.

This is a long podcast (58 minutes), so you might want to save it for when you’re driving or working out.

Marcia was the founder of Bliss, and over an 11-year period she differentiated her company in the ultra-competitive world of skincare services.

She had to answer the question: What is the real difference between a facial given by one esthetician and the next?

By successfully answering this question, she went on to sell Bliss for over $70M and then founded 5 more companies.

You’ll be inspired by this story, and you’ll also pick up some ideas on how to differentiate yourself in a competitive marketplace.